Gamification + Innovation
Enhance Customer Experience and Engagement
Gamification Strategy
What Is Gamification?
Gamification is the science and art of enhancing the customer journey with precision integration of game elements to entice and engage your customer. PM Orchard applies game-design elements and innovative thinking to get customers to want to engage with your brand.
Orchard Approach
You Can’t Un-Experience a Game!
Rooted in the science of game design, gamification is a post-positivist social science due to its reactive interaction with behavior. Gamification is more than just turning something into a game—it’s enhancing customer engagement and making their journey with your brand memorable.
A Post-Positivist Social Science
Rooted in the science of game design, Gamification is a post-positivist social science due to its reactive interaction on behavior. Gamification is more than just turning something into a game. PM Orchard applies game-design elements and thinking to engage with your customers. Here are some of the major components which can immediately create an impact within a customer journey
The Player
Games not only understand who the player is, but players commonly adopt avatars to participate. Understanding the player and their role also allows for personalization and direct communication with your customers.
The Environment
Feedback Loops
A perfect example is adding a feedback element like a progress bar to a survey increases the completion rate.
The Mission
What is the call to action? Is there a clear path for the player, or have you sent them on an epic quest with no instructions or map? Understanding your purpose increases the likelihood you will complete the mission.
Engaging the Senses
The Right Elements
Discovery
We will uncover and define your needs and business goals as well as help identify opportunities and scope for growth for your.
Research
This step is where we do an in-depth analysis to understand your company, your competitors, and the current business environment.
Define the Mission
What is the call to action? Is there a clear path for the player (customer)? We help you solidify your vision and define your mission.
Design the Customer Journey
Together we will create customer journeys by evaluating the process for effectiveness and engagement. PM Orchard will design the ideal customer journey for your product/service.
Identify Player Personas
Players or customers take on various roles based on their environment. This is where we can identify current player personalities and define the game elements that suit those traits.
Design the Customer Experience
This is where we start to put the puzzle pieces together and define the customers’ emotions, engagement, and experience.
The Right Elements
Success is achieved if the elements motivate the player in the context of the environment to complete the mission.
Test UX
All scientific methodologies should be testable and replicable. It is the only accurate measure of success.