Gamification + Innovation
Enhance Customer Experience and Engagement
What Is Gamification?
Gamification is the science and art of enhancing the customer journey with precision integration of game elements to entice and engage your customer. PM Orchard applies game-design elements and innovative thinking to get customers to want to engage with your brand.
You Can’t Un-Experience a Game!
Rooted in the science of game design, gamification is a post-positivist social science due to its reactive interaction with behavior. Gamification is more than just turning something into a game—it’s enhancing customer engagement and making their journey with your brand memorable.
A Post-Positivist Social Science
Rooted in the science of game design, Gamification is a post-positivist social science due to its reactive interaction on behavior. Gamification is more than just turning something into a game. PM Orchard applies game-design elements and thinking to engage with your customers. Here are some of the major components which can immediately create an impact within a customer journey
Games not only understand who the player is, but players commonly adopt avatars to participate. Understanding the player and their role also allows for personalization and direct communication with your customers.
A perfect example is adding a feedback element like a progress bar to a survey increases the completion rate.
What is the call to action? Is there a clear path for the player, or have you sent them on an epic quest with no instructions or map? Understanding your purpose increases the likelihood you will complete the mission.