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Gamification + Innovation

Enhance Customer Experience and Engagement

Gamification Strategy

What Is Gamification?

Gamification is the science and art of enhancing the customer journey with precision integration of game elements to entice and engage your customer. PM Orchard applies game-design elements and innovative thinking to get customers to want to engage with your brand.

gamification

Orchard Approach

You Can’t Un-Experience a Game!

Rooted in the science of game design, gamification is a post-positivist social science due to its reactive interaction with behavior. Gamification is more than just turning something into a game—it’s enhancing customer engagement and making their journey with your brand memorable.

Gamification Consulting

A Post-Positivist Social Science

Rooted in the science of game design, Gamification is a post-positivist social science due to its reactive interaction on behavior. Gamification is more than just turning something into a game. PM Orchard applies game-design elements and thinking to engage with your customers. Here are some of the major components which can immediately create an impact within a customer journey

The Player

Games not only understand who the player is, but players commonly adopt avatars to participate. Understanding the player and their role also allows for personalization and direct communication with your customers.

The Environment

Analysis and designing the environment in which the player will interact can be critical. Players can take on different personality traits based on the environment they are in. For example, your own play behavior may vary between Call of Duty and Tetris.

Feedback Loops

How does the player know they are winning? This is one of the common breaking points in a customer journey when the feedback is not there.
A perfect example is adding a feedback element like a progress bar to a survey increases the completion rate.

The Mission

What is the call to action? Is there a clear path for the player, or have you sent them on an epic quest with no instructions or map? Understanding your purpose increases the likelihood you will complete the mission.

Engaging the Senses

Humans learn and interact multidimensionally. Games include elements of sound, lighting, vibration, various forms of communication mediums to engage with your senses. These elements are often overlooked in a non-game environment yet are essential in game design.

The Right Elements

True loyalty can only be achieved if the elements motivate The Player in the context of The Environment to complete The Mission. Game elements like points, badges, and levels are commonly used to engage with customers, but they may not always produce true loyalty if they don’t match the game.
Discovery

Discovery

We will uncover and define your needs and business goals as well as help identify opportunities and scope for growth for your.

Research

Research

This step is where we do an in-depth analysis to understand your company, your competitors, and the current business environment.

Define the Mission

Define the Mission

What is the call to action? Is there a clear path for the player (customer)? We help you solidify your vision and define your mission.

Customer Journey

Design the Customer Journey

Together we will create customer journeys by evaluating the process for effectiveness and engagement. PM Orchard will design the ideal customer journey for your product/service.

Identify Player

Identify Player Personas

Players or customers take on various roles based on their environment. This is where we can identify current player personalities and define the game elements that suit those traits.

Customer Experience

Design the Customer Experience

This is where we start to put the puzzle pieces together and define the customers’ emotions, engagement, and experience.

Right Elements

The Right Elements

Success is achieved if the elements motivate the player in the context of the environment to complete the mission.

Test UX

Test UX

All scientific methodologies should be testable and replicable. It is the only accurate measure of success.

Have an interesting project which can use Gamification and innovation science. Learn more about how we can Gamify your vision. Contact us today!

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